#nomakeupselfies and #cockinasock have helped raise more than £8m for cancer research


HOCKEY BALLS: Darren Snel, Glen Brown, Luke Campbell, Michael Creane, Matthew Snel, Ross Jordan and Neil Flannigan from the Bangor Chiefs Inline Hockey Team, Bangor, Northern Ireland's campaign addition

HOCKEY BALLS: Darren Snel, Glen Brown, Luke Campbell, Michael Creane, Matthew Snel, Ross Jordan and Neil Flannigan from the Bangor Chiefs Inline Hockey Team, Bangor, Northern Ireland’s campaign addition

It seems there’s some weighing in to be done here. Over the course of the last week there have been literally thousands of no-make-up selfies taken across the globe in the aid of raising money and awareness for Cancer Research; the viral campaign in which social media users of all ages, genders and backgrounds got involved has reportedly raised more than £8 million.

NO MAX FACTOR: X Factor Judge Cheryl Cole got in on the #nomakeupselfie trend

NO MAX FACTOR: X Factor Judge Cheryl Cole got in on the #nomakeupselfie trend

There have been positive messages of support and thank yous from Cancer Research UK, alongside the cynical negative comments that taking vain photographs of yourself is not going to raise money. How wrong they have been proved.

And here is the thing, describing an act in which vanity is almost entirely erased as ‘vain’ is missing the point completely. This campaign has also spawned the ‘cock in a sock’ viral campaign on Facebook and Twitter – to raise awareness and money for testicular cancer. Inviting men of all ages, colours, sizes and appendage size to pose with a sock on their cock and post it online, who then nominate their friends to do the same.

Now whilst I have taken part in neither campaign, sitting on the sidelines and scrolling through the many hundreds of photographs on my respective Twitter and Facebook timelines I have noticed something. Something not to be frowned on at all.

When I stated that men and women of all shapes and sizes have been uploading photos, I really mean it. From waist sizes 26 to 46, and 0 to 18 all have been uploaded with good humour and without a hint of shame. This can only be a good thing.

BIG DONATOR: Jack George uploaded this image and donated £25 to Cancer Research UK

BIG DONATOR: Jack George uploaded this image and donated £25 to Cancer Research UK

We are invariably told that women are constantly objectified and without good reason, whilst men are free to dress like, be the size they want and look however they like. Which is bollocks. Men and women are equally as objectified, every girl is expected to be skinny, have blond hair, stay in the kitchen, have big tits and make me a sandwich. Whilst men are expected to be athletic, have a six pack, have cheek bones like Benedict Cumberbatch and 12″ cock.

See what I mean?

Yes, women are more openly looked at in this manner, but in no way is it exclusive. And here is why “the cock in a sock” and “nomakeupselfie” campaigns are aiding in creating more positive attitudes to natural, normal and un-photoshopped beauty. The confidence it takes to take photograph without make-up or strip naked all but for a sock is not something we would have seen several years ago.

We have learned over the last week to be inspired to look at people less subjectively and appreciate them exposing themselves for a good cause and to raise awareness, along with a a few temperatures.

Fat, thin, tall, short, big cock, small cock, big eyes, big lips, big nose, small nose – none of it has mattered and nor should it in every day life. Men and women are equally as insecure about the way they look and with new diets, fitness trends and pressures to look like a model emerging every week, the boost to confidence and having positive body image is not something to turn your nose up at.

We live in a saccharin, photoshopped world, where every girl is expected to have tits like Katie Price, a face like Kim Kardashian and every man should look like David Beckham and  have a David Ten-inch in his shorts. This week has sought to disprove these expectations – albeit indirectly – in looking to help a good cause.

I don’t wear make-up anyway, and I will not be getting my cock out to put in a sock any time soon, but I appreciate and applaud those who have sacrificed their selfies to the gods of the internet in the the aid of Cancer Research.

Text BEAT to 70099 to donate to Cancer Research UK*.

Wipe off your make-up and upload it to Facebook, or stick your cock in a sock and help raise awareness for this amazing cause and charity.

You can donate and upload you cock in a sock pictures to http://www.getyoursockout.co.uk

* You’ll be charged £3 plus one message at your standard network rate. We’ll receive at least £2.95 depending on your operator. Full T&Cs can be found here: www.cruk.org/text

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